Hoodie Yo Amo Mi Pajon

Our journey to empowering women and girls around the world through hair began over a decade ago in the Dominican Republic. A curly girl’s education and community-building blog gave birth to two professional salons - one in Santo Domingo and one in the heart of New York City. All kinds of people seeking style, identity or assurance graced our chairs. One conversation and affirmation at a time, our love for coily, curly and wavy hair grew.

We created our haircare collection to be a reflection of the wisdom in beauty and identity
cultivated over the years alongside our community. You’ll find uncommon ingredients unique
to our Afro-Caribbean roots made to hydrate and strengthen, a simplified approach to daily
styling maintenance, and un montón* of love - poured into every ounce.

Discover the joy in taking care of your pajón*. We certainly have.

Love, Carolina.

*Dominican Glossary 

You didn't expect to find a Dominican slang lesson here, huh?

Montón: /noun/ A whole lot. 

Pajón: /noun/ Big, afro hair.